Privacy Policy

Effective Date: October 26, 2023

Welcome to Swimwear Outlet (swimoutletstore.com). We are your trusted source for premium swim, beach, and water lifestyle gear, serving a global community of water enthusiasts, competitive swimmers, families, and adventurers. Your privacy is as important to us as the quality of our products. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with our services.

By using our Site, you consent to the data practices described in this policy. If you do not agree, please do not use our Site.

1. Information We Collect

To provide you with a seamless shopping experience, from browsing our curated collections to secure checkout, we collect the following types of information:

• Personal Identifiers: Name, email address, shipping and billing address, phone number.
• Commercial Information: Records of products purchased, viewed, or added to your cart; order history; customer service communications.
• Payment Information: When you make a purchase, our secure payment gateway processes your payment. We do not store full credit/debit card numbers. Our payment processors (e.g., PayPal, PCI-DSS compliant card networks) handle this data in accordance with their privacy policies.
• Technical & Device Data: IP address, browser type, operating system, device information, pages visited, time spent on site, and referring URLs.
• Account Information: If you create a free account, we store your login details (username/password) and saved preferences securely.

2. How We Use Your Information

We use your information to enhance your experience with Swimwear Outlet, focusing on performance, reliability, and ease, just like our gear. Uses include:

• To process and fulfill your orders, including shipping and customer support.
• To communicate with you about orders, products, promotions, and company updates.
• To improve our website, product offerings, and customer service.
• To prevent fraud and enhance the security of our transactions.
• To comply with legal obligations and enforce our terms of service.
• To personalize your browsing experience and show you relevant products (e.g., swimwear, goggles, beach gear).

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal data. We may share information only in the following circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing (PayPal, card networks), shipping carriers, email marketing, and IT support. They are contractually obligated to protect your data.
• Legal Compliance: If required by law, subpoena, or legal process, or to protect the rights, property, or safety of Swimwear Outlet, our customers, or others.
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.
• International Shipping: As we ship globally, necessary shipping information (name, address, phone) is shared with logistics partners to deliver your order. Please note that customs authorities in your country may require information related to your shipment.

4. Data Storage and Security

We are based in San Diego, USA, and store data on secure servers. We implement robust technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• Advanced encryption technology (SSL) for data transmission.
• Secure payment processing compliant with PCI-DSS standards.
• Regular security assessments and access controls.
• Limited employee access to personal data on a need-to-know basis.

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and protect your account information.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, including:

• Access & Correction: You can access and update your account information by logging into your account.
• Opt-Out: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in any email.
• Deletion: You may request deletion of your personal data, subject to legal obligations.
• Do Not Track: Our site does not currently respond to “Do Not Track” signals. You can manage tracking via cookie settings (see below).

To exercise your rights, please contact us at [email protected]. We will respond within a reasonable timeframe.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance site functionality, analyze trends, and personalize content. Cookies help us remember your preferences, items in your cart, and understand how you interact with our site.

• Essential Cookies: Required for site operation (e.g., shopping cart, checkout).
• Analytics Cookies: Help us understand visitor behavior to improve our site.
• Advertising Cookies: Used to show relevant ads for swimwear and gear on other platforms.

You can control cookie settings through your browser. Disabling cookies may affect your shopping experience (e.g., items may not remain in your cart).

7. International Data Transfers

As a global retailer, your data may be processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable laws.

8. Children’s Privacy

Our site is not intended for children under 16. We sell children’s swimwear and clothing to adults. If we learn we have collected personal information from a child under 16, we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in practices or laws. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review it occasionally.

10. Contact Us

Thank you for trusting Swimwear Outlet with your adventure. From our home in San Diego to your favorite body of water, we are committed to protecting your privacy as diligently as we curate our collections.